On September 1, 2020, The Institute of Professional Practice, Inc. became Aspire Living & Learning. The new name and brand announcement was made to a virtual audience from across the region. Aspire Living & Learning’s 1,200 employees, along with supported individuals, family, community partners, and stakeholders were invited to a YouTube live stream, where agency CEO, Lou Giramma, made the big reveal.

The day was full of celebration! Employees received branded gift boxes full of Aspire Living & Learning swag. And everyone was invited to participate in an afternoon of workshops and conversations about the research, development, and process behind building and launching the new brand.

Biscayne Staff and Individuals

All presentations were recorded and are available on the agency’s YouTube channel.


Brand Launch Success